Tone

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If the voice is our product’s personality, then the tone is how we express that.

According to our voice also, our tone is rather serious and respectful. We speak matter-of-factly but still want to encourage our users when, e.g., they fulfilled a task successfully by using a more excited tone. Our approach is a conversational way of writing.

Voice is our personality, tone is our mood

The following chart expresses the DocuWare tone of voice.

On the point

Avoid language that’s overly opinionated, funny, or trendy. Don’t try to be funny by using jokes, and slang. We provide a professional and serious product and should also speak like this.

Do

No open document.

Don't

No document here. Why don’t you open up a little?

Matter-of-factly but positive

We are excited about our product and should also share this enthusiasm but in moderation. Describe only the important information, without superlatives, and avoid exclamation and quotation marks.

Do

You can upload your document here.

Don't

Just upload your document here, you got this!

Conversational

Keep the tone encouraging and address the user directly. We are speaking to our users in a conversational tone. Our voice is professional, but when using a conversational tone, sometimes saying “can’t” sounds more natural instead of “cannot” or the other way around.

Do

Form with name [{0}] not found.

Don't

Just upload your document here, you got this!

Polite and friendly

Treat our users respectfully and politely. Irreverent writing could be misleading.

Do

Please complete your profile to reset your password at any time.

Don't

You always forget your password, don’t you? Better complete your profile to reset it.

DocuWare Design

Tone

Voice is our personality, tone is our mood

On the point

Do

Don't

Matter-of-factly but positive

Do

Don't

Conversational

Do

Don't

Polite and friendly

Do

Don't

CONTENTS

Loading Patterns

Alerts

Banners

Bias-Free Language

Text

Text Area

Time Input

Date Input

Slot Input

Masked Input

Number Input

Text Input