Make design unboring


Let us apply the Voice & Tone guidelines above.

In this section, you’ll see an example error message.
In the first version, our Voice & Tone guidelines are applied; in the second version, we changed up 2 tone variants.

Can you recognize the difference?

Error message as a example

The user is facing an error message. During a system error, all changes were discarded.
In this situation, users’ stress levels might increase.
We want to lower that 😉

  • Version 1
    We take the user’s situation seriously and want to inform matter-of-factly what happened and how the problem can be solved.
    • Voice: Professional, informative, and approachable
    • Tone: Serious, matter-of-factly, conversational, polite and friendly

Your changes could not be saved. Please try again.

We write in a rather dry style to keep the text serious and matter-of-fact. We address the user personally and thus remain conversational.
We are polite and friendly by using “please”. This is essential because the error is caused by the system and not the user, so we want to lower the stress level.

  • Version 2
    At first glance, it’s not always clear how much the tone variation can make a text sound different. Therefore let’s mix 2 of our tone settings up to highlight a bad example.
    • Voice: Professional, informative, and approachable
    • Tone: Funny, and enthusiastic, conversational, polite and friendly

Nope, that didn’t work out! Let’s try again.

Using the word “Nope” makes the text sound very hip and edgy. Also, it is not clear what exactly the error was.
Summarized, our voice settings totally got lost by changing the 2 tones from serious to funny and matter-of-factly to enthusiastic.

Keep in mind to keep the Voice & Tone consistent through all components.